Landing pages commonly referred to as lead capture pages are web pages designed with a specific call to action in mind. Whether informational or transactional in nature landing pages can have a dramatic impact on increasing your conversion rates. Landing pages are traditionally used in conjunction with social media ads, email marketing, or search engine marketing (specifically pay per click advertising) campaigns in an effort to take visitors directly to a page tailored around your advertisement or the information you are trying to direct them to. Some additional benefits of using landing pages are:
Testing – Landing pages allow you to see which message has the greatest impact. Landing pages may be used to test a message, a new design or branding effort, e-Commerce efforts, or even test different lead capture forms which might eventually be implemented on your website.
Relevancy – Landing pages allow you to take visitors directly to the information they were looking for without them needing to navigate through your website to find what they are looking for.
Tracking – Landing pages also allow for greater accuracy in reporting and tracking the effectiveness of your marketing efforts. Landing pages help reduce the amount of competing information visitors would have otherwise found on your website and therefore allow you to see what information is actually having the greatest impact on your efforts.
Simply put landing pages can be one of the most cost effective ways to help increase conversions for your various marketing efforts and drive more business your way.
At Post Push Media we understand good landing page design. By working closely with you to understand your goals we can help tailor a landing page campaign that will produce noticeable results. Whether you are looking to simply provide information or get people to purchase your products or services we can help.