Link building is a search engine optimization technique that is used to help a website achieve a higher level of credibility in the mind of the major search engines. Your website itself is effectively a bunch of links that bring all of the different pages together for people to get to the information they are looking for. How well pages, content and other elements of your website link together has a huge impact on how well your website ranks online.The easiest way to think of the structure of the links on your website is to envision a road map, your visitors (and the search engines alike) want to be able to get to the information they are looking for in as few clicks as possible (or in the case of a road map, in as few turns as possible). (new P) Another aspect of link building is link popularity. Getting websites to place a link on their website to your website is also another factor the “search engines” like to see. More importantly it is equally important that the relationship between the websites linking back to your website make sense. A diamond dealer’s website linking back to a car dealer’s website is not very relevent…however a automotive repair shop linking back to a automotive parts and accessories website does have value and a higher level of relevency. It is because of all of these factors that we incorporate a well executed link building campaign as part of our search engine optimization services. Think of Post Push Media as your link building “match-maker”.