THE BUZZ

A website is only as powerful as its ability to convert the traffic it receives into some sort of conversion. By conversion I mean that any type of “web event” took place. A web event can be anything from a direct purchase on your site if you have an eCommerce store to someone filling out a form requesting more information.

Several basic fundamentals can have a huge impact on your site’s conversion rates and overall performance. Elements such as how fast your site loads to how easy it is for visitors to navigate to the information they are looking for will ultimately affect the fate of your website’s success.

It is important to put yourself in your target audience’s shoes and imagine what would provide them with the best possible experience on your site. Age, gender, education and other demographic factors ultimately tie into optimizing your website for maximum results. What image are you trying to portray on your website? Does it tie in to your company’s values and overall branding initiatives? Is the content on your website laid out in a user friendly manner? Do the images used on your site help convey the products and services you sell? These are just a few of the items that need to be considered in any successful website project. By doing some homework and writing down your goals, challenges and opportunities you can begin to deliver a truly positive user experience which results in increased conversions and more in turn more business.