THE BUZZ

The bell rings, and the battle begins. Whether it be a boxing match or a match to sell more than your closest competition, the ultimate goal is to win.  Social Media has completely changed the ball game when it comes to online marketing, but does it surpass search marketing?

Social and search go head to head in this marketing battle. Which one should you focus on to beat out your closest competition? What happens if social and search combine forces and work together?

If you are looking to maximize your lead generation then this is best achieved through high-visibility, low-cost methods of search marketing. This is true for both B2C and B2B marketers. When it comes to maximizing visibility of your local business, more than two times as many consumers rely on search engines. From local restaurants and bars to businesses and professional services, this statistic seems to hold true. Wanting to build brand awareness? Exposure is key and most marketers will agree that social media is superior to search in this instance. Finally, if interactivity is your goal, then social media is the winner here. Social Media is called “social” for a reason. It nurtures online discussion, creates a sense of connection and produces dialogue, all of which cannot be achieved through search alone. When marketers combine these two digital duos, the greatest results are achieved. Social and search combined a team are more powerful than just one. Realizing the mutual power of both, and you will be on the right track to success.