Google and Twitter have just announced that Google will now be integrating tweets from Twitter feeds into their search results. While this announcement is great in the world of live content â€“ it does pose some new challenges for businesses and search & social media marketers.
So what does this new update mean?
Simply put it means that more than ever before the quality of your content is becoming more and more paramount in the world of search engine optimization and social media marketing alike. Businesses now need to be more cognizant of the quality and content behind their Tweets and the impact they will now have on what content gets indexed by Google. The days of old tweets getting pushed further and further down on Twitter are probably gone and what once remained on Twitter could end up having a much longer shelf life in Googleâ€™s search results â€“ meaning marketers need to beware of what they are posting and what that call to action actually means to their business objectives. The good news is that with this update comes hidden opportunity for marketers to capitalize on being able to get freshest content available in front of their target audiences.
At Post Push Media we have seen the social signals as it relates to search engine optimization and how this new update goes hand in hand with the best practices we have been providing our clients day in and day out.